Because of Jetpack, We Don’t Visit Google Analytics Anymore

We install Google Analytics on each website we launch, and encourage our clients to use Google’s tool to see how their online marketing campaigns are faring.  It is a fine tool, showing at-a-glance traffic statistics, hot parts of the site, referrers and the like.

But I don’t think I am going to be visiting it much anymore.

‘Cause I’m hooked on Jetpack by WordPress.

Jetpack is a bundle of plugins from the team at Automattic, and of all the plugins, it’s the Stats plugin that I love the most.  It does all the important things at Google Analytics does with one big difference.

It’s right there in your Dashboard.

Taking a page from the Apple playbook – they aren’t doing anything new – but they have integrated it far better.  It’s an instantly accessible part of your Dashboard, if you activate the Jetpack.

It’s easy to use.  Under Plugins, install and activate Jetpack, register with WordPress.com, and then click on Jetpack (it’s in the upper left corner of your Dashboard.)  Look for WordPress.com Stats and click Configure.

To help remind you to mind your statistics, check the box for “Put a chart showing 48 hours of views on the Admin Bar.”

To see how your campaigns are fairing, let it cook for a day or two then click on Site Stats under Jetpack.

Beautifully integrated.  I’m hooked.  Thanks Automattic!  Well done!

Posted in Blogging!, Effective Websites!, WordPress Plugins! | Comments closed

Snohomish Solopreneur Kickstart – Wed Dec 7th

We meant to get our new eCommerce platform and an eBook out this year but allowed client work to consume every available hour (we love our clients!). Sound familiar? All of us often get so focused on client work that we neglect growing our businesses – we don’t leave space for developing new services or products while meeting the demands of existing ones.

Come join us and tell us what you wanted to accomplish in 2011 but didn’t. Come brainstorm with us on how to have a different outcome in 2012.

Hope to see you on Wednesday, December 7th for the last kickstart of the year.

http://biznik.com/events/what-do-you-want-to-accomplish-next-year-that-you-didnt-accomplish-this-year-snohomish-kickstart

Posted in Business!, Events! | Comments closed

Hot Sheet 1.1.0 Released

Promote specific posts on your WordPress powered website up to a certain date with Hot Sheet – and now you can have more than one Hot Sheet widget!  That means a Hot Sheet for upcoming events and a Hot Sheet for featured products, or perhaps a Hot Sheet for the latest customer reviews.  If you can write a post, Hot Sheet can promote it.

Version 1.1.0 adds the ability to display only posts from a specific category – and it’s still FREE.

For more information, or to download Hot Sheet 1.1.0, click here.

Posted in WordPress Plugins! | Comments closed

How to Reduce WordPress Comment Spam

A WordPress website owner reached out to us recently for help with migrating her WordPress database from MySQL 4 to MySQL 5.  We were excited to help and before too long had her up and running with a freshly migrated database and the latest version of WordPress.

But it almost didn’t happen  – she had first tried contacting us in the comments on a post here, and that comment was buried alongside dozens and dozens of spam comments.

What’s a website owner to do?  How can you stay on top of the deluge of spam and not miss the authentic comments?

That’s when we changed some of the settings on comments and discovered a great plugin – and as a result the amount of spam has dropped dramatically.  Here’s what we did so you can do it too:

First, in your Dashboard >> Settings >> Discussion, check the box that says “Automatically close comments on posts older than XX days.”  Set XX to something like 90 days (that’s what we use.

Next, download and install the “Comment Timeout” plugin by James McKay.  It will allow the comment window to remain open longer on posts with active discussions (i.e. it starts the 90 day clock ticking again.)  Here’s the settings we use (Dashboard >> Settings >> Comment Timeout):

And if that’s not enough (and that works for us), you can also subscribe to WordPress’ Askimet service – it gets good reviews for tackling the spam.  But try the above options first and see what you think!

What techniques do you use to stay on top of spam comments?

 

Posted in Blogging!, Spammers and Scammers!, WordPress Tricks! | Comments closed

Protect Yourself by Using Strong Passwords and Limiting Access

We packed ourselves into an itty bitty conference room – to have an all hands meeting.  The talk given by the managers was unmemorable and seemed to go on forever.  After a while, the meeting ended and we headed back to our desks.

At least some of us did.

There were actually two groups – one in the conference room I went to and a second group of coworkers who were asked to leave – they were being laid off from our dot-com.

We realized it soon enough and began trying to figure out who was spared and who had been axed.  Our sys admin hadn’t been at the meeting – surely they hadn’t let him go too?

No – he wasn’t let go – he was kept and had been tasked with changing all the passwords on dozens of servers while we were in that meeting – to avoid any of the laid-off employees being able to login again.  It was part of the plan.

When you have a website or other critical accounts (like PayPal) where multiple people have access – you need to have a good plan in place – and not just for when things go south.

1. Limit the number of people with access

For your WordPress Dashboard, your PayPal account or any critical account, limit the number of people that have access.  Make sure each account is using a strong password.  It is important that the email accounts with access to PayPal use strong passwords too.

What makes for a strong password?

  • 8 or more numbers, letters, and special characters –  10 or more is even better
  • Use a mix of numbers, upper and lowercase letters and symbols
  • Do not use common words like password
  • Do not use your name, business or non-profit name as any part of the password
  • Do not use repeating digits or series like 1111 or 1234

Have a policy in place that specifies who in your business or non-profit needs access to the PayPal account.  Limit the number of people with access to the account.

Don’t give more than a couple people the Admin role in WordPress – adding posts requires no more than the Editor role.  Remember, people with Admin role can change just about anything on your website.

2. Have a plan for when people leave (or worse)

Have a policy in place to change passwords on critical accounts when people leave or no longer have a need to access those accounts.

3. Keep an eye on the critical accounts

Make it part of your accountant or treasurers job to transfer any received funds out of PayPal (i.e. twice weekly) and into your checking account and to monitor for misuse – ask them to report on their findings as part of their regular duties.

It’s Like Changing the Locks on a House You Just Bought

Using strong passwords and limiting the number of people with access to critical accounts like WordPress Admins or PayPal is like changing the locks on a house you just bought.  Chances are it won’t be an issue, but if something unexpected ever happens (like happened at the dot-com I used to work at), you’ll be in a better position to handle it.

Posted in Security! | Comments closed
  • Your Shopping Cart