We install Google Analytics on each website we launch, and encourage our clients to use Google’s tool to see how their online marketing campaigns are faring. It is a fine tool, showing at-a-glance traffic statistics, hot parts of the site, referrers and the like.
But I don’t think I am going to be visiting it much anymore.
‘Cause I’m hooked on Jetpack by WordPress.
Jetpack is a bundle of plugins from the team at Automattic, and of all the plugins, it’s the Stats plugin that I love the most. It does all the important things at Google Analytics does with one big difference.
It’s right there in your Dashboard.
Taking a page from the Apple playbook – they aren’t doing anything new – but they have integrated it far better. It’s an instantly accessible part of your Dashboard, if you activate the Jetpack.
It’s easy to use. Under Plugins, install and activate Jetpack, register with WordPress.com, and then click on Jetpack (it’s in the upper left corner of your Dashboard.) Look for WordPress.com Stats and click Configure.
To help remind you to mind your statistics, check the box for “Put a chart showing 48 hours of views on the Admin Bar.”
To see how your campaigns are fairing, let it cook for a day or two then click on Site Stats under Jetpack.
Beautifully integrated. I’m hooked. Thanks Automattic! Well done!